Стр. 32 - V

Упрощенная HTML-версия

Электронное приложение к журналу «
Международная жизнь
»
and technical progress but also on the evolution of a new type of society that also needs infor-
mation and that already knows how to use it. Our society not only uses the media but also regards
them as its intrinsic element. In order to survive, the political system of mass democracy needs
mass information.
The media scene is currently experiencing significant changes, with new technology opening
new prospects and avenues for communication, which is marked by interdependence.
The media scene is currently experiencing significant changes, with new technology opening
new prospects and avenues for communication, which is marked by interdependence.
Everything has been commercialized, including news. Paradoxically, with all the abundance of
information, we have less knowledge of what is going on.
Dr. Dinko Dinkov
,
Deputy Editor-in-Chief, International
Relations journal (Bulgaria)
: Bearing in mind the original
name of the conference, Europe beyond the Euro-
pean Union, I would like to draw your attention to
the "battle" for Europe that we have been observing
in recent years and that has soured the relations be-
tween Russia and the European Union.
Experts and the media superficially describe rather
than analyze new trends in the Euro-Atlantic region.
This is why the concept of the West is still used to refer to the monolithic unity of countries
opposed to the Eastern bloc. However, first, the Eastern bloc is long gone. Second, relations
between Western countries have changed.
Contrary to the plans, the European Union has failed to unify Europe as a whole. This is certainly
disappointing.
Time entrusts a responsible mission to the media and analytical periodicals. It is essential to over-
come Cold War stereotypes and take a pragmatic view of the new reality.
Dmitry Rylov
,
general director, Nayada International
(Italy)
: After the lofty political matters, let's go down
to earth. Interaction between the two countries is not
only about interaction between state institutions or
international agreements and meetings between pres-
idents, which the media traditionally regard as their
top priority. It is also about daily contact between cit-
izens of the two countries on the business, cultural,
sport, spiritual and personal levels. They are no less,
and perhaps even more instrumental in shaping the
image of the other country and its people, as well as in the development of relations. This holds
true even in the context of the new reality, when Russian and EU political institutions are in op-
position on many issues, while the media often provide a black-and-white picture on each side.
According to a Euromag magazine poll, Italy is in the top position among the countries where