Author : L. Glebova
              
            
            
              
                Head, Federal Agency for the Commonwealth of Independent States, Compatriots Living Abroad and
              
            
            
              
                International Humanitarian Cooperation (Rossotrudnichestvo)
              
            
            
              From our perspective, public diplomacy has moved be-
            
            
              yond the boundaries of friendship societies a long time
            
            
              ago. It is a powerful movement that involves people of
            
            
              different ages, interests, pursuits and professions who
            
            
              are not limited to the bounds of regulations, statutes,
            
            
              plans or official reports.
            
            
              During the celebration of the 90th anniversary of
            
            
              Rossotrudnichestvo, we invited to our Public Diplomacy
            
            
              Forum members of parliament, public, cultural and
            
            
              artistic figures and scientists from different countries.
            
            
              Today, Russian centers of science and culture actively work in many countries. We are all doing
            
            
              one important thing - strengthening relations between countries, establishing and developing
            
            
              cultural, scientific and business ties, and sometimes providing assistance in emergency situations.
            
            
              Today's world is rapidly changing - technologically, socially, economically, psychologically, and
            
            
              culturally. The system of international relations is undergoing major changes, which clearly calls
            
            
              for new approaches towards organizing interaction between the state and society, and a new
            
            
              mechanism to influence the minds and sentiments, a new way of disseminating information
            
            
              about Russia in the world and other "soft power" conduits.
            
            
              Today, the RCSCs' objective is to find these proactive people in each country, find out their
            
            
              needs, listen to their ideas and organize joint interesting projects with them. In other words, this
            
            
              is also about an individual approach in each specific country.
            
            
              We are all doing one important thing - strengthening relations between countries, establishing
            
            
              and developing cultural, scientific and business ties, and sometimes providing assistance in emer-
            
            
              gency situations.
            
            
              We plan to become actively involved in developing mechanisms to facilitate the implementation
            
            
              of the Russian School Abroad concept that was recently signed by our president to ensure that
            
            
              the entire ideology of the expansion of Russian education, Russian teaching methodologies and
            
            
              Russian language studies does not turn into the banal practice of building schools abroad at the
            
            
              expense of the Russian budget. There are other ways of meeting the goal of creating a network
            
            
              of Russian schools abroad. This involves, on the one hand, using business interests and capabil-
            
            
              ities and, on the other, introducing Russian educational methodologies and education standards
            
            
              at schools abroad.
            
            
              Электронное приложение к  журналу «
            
            
              
                Международная жизнь
              
            
            
              »
            
            
              
                International Affairs: Summary№1, 2016
              
            
            
              
                Rossotrudnichestvo Turns 90